What is
Instagram mean?
Instagram is
a free, social networking site in which people can share videos and photos. It
was acquired by Facebook, in the year 2012. Here just like any other social
networking site, people can
like, comment
and share the photos and videos. Instagram was launched in 2010 (first on IOS
devices). Then in 2011 it became available on Android devices. There are
already 300 million people in Instagram including celebrities, companies and
regular people. Mostly people in the age group of 18 to 29 years use the
Instagram the most. According to another survey female users are more in
Instagram than the male users. Everyday 95 million photos and videos are shared
on Instagram.
What is Instagram
Likes?
In Instagram,
when somebody enjoys other persons photo or video posted, then they can show it
by double tapping the post or by clicking on heart symbol, there comes the likes.
Instagram Likes is a quick way to show interest instead of writing a comment.
Ways to
increase Likes in Instagram
Below are some of the ways to increase the Instagram
Likes:
· One should post nice photos and
videos.
· The captions for the photos and
videos should be eye catching.
· Need to know the targeted audience.
· In order for the audience to react,
one should provide “Call to Action” option.
· In order to increase the Instagram
Likes the posts should be tagged with the exact location.
· One must engage every day for some
time in liking and posting appropriate comments on others posts.
· The hashtag should be appropriately
used.
· Choose an appropriate timing and
post, specifically when your followers are online and active on Instagram.
· One should keep an eye on what the
other users with similar posts are doing.
· To increase the like, one should ask
questions to the audience about their opinion.
· One should try with different types
of contents.
· To have more reach one should opt for
paid advertisement.
· One must post the same Instagram post
in other social media sites to have more likes.
· Everyday one must post some picture
or videos to have some consistency.
Effect on
Instagram Likes on Organisational growth
- According to one study, Instagram users use Instagram to make online purchase. So, the number of likes for the business can increase the sales too. Business can directly advertise their products in their Instagram account.
- Any size of business can have manifold growth, if they are using their Instagram account properly and have substantial number of likes.
- According to a survey there are 25 million business profiles are there in Instagram.
- There are many active advertisers in Instagram.
- In 2017 the revenue of Instagram was 20% more than the revenue of Facebook.
- Through Instagram Likes people learn about a product or service.
People
sometimes become addicted to Instagram Likes and they crave for others feedback
for every move of their life starting from appearance, getup etc. They badly
need social recognition. Which sometimes affect their mental health and develop
some diseases like depression, anxiety etc. This type of addiction is
detrimental and people should feel free and not pressurised in expressing
themselves.
